The Business Development and Marketing Expert will play a critical role in driving the growth and expansion of the company's business through strategic planning, relationship building, and marketing initiatives. This position involves identifying new business opportunities, fostering partnerships, and developing effective marketing strategies to enhance brand awareness and drive revenue growth. This position will also be responsible to deliver projects through resources procurement and managing project delivery.

1.Business Development:

• Identify and pursue new business opportunities, partnerships, and strategic alliances to expand the company's market reach.
• Conduct market research and analysis to identify potential markets, customer needs, and competitive landscape.
• Build and nurture relationships with potential clients, partners, and stakeholders to drive business growth.
• Develop and execute business plans to achieve sales targets and objectives.

2.Marketing Strategy:

• Develop and implement comprehensive marketing strategies to increase brand visibility, market share, and customer acquisition.
• Create and oversee marketing campaigns, including digital marketing, advertising, content creation, and social media initiatives.
• Analyze marketing data, track performance metrics, and adjust strategies to optimize results.
• Collaborate with internal teams to align marketing efforts with overall business objectives.

3.Relationship Management:

• Cultivate and maintain strong relationships with clients, partners, and industry influencers to drive business development efforts.
• Collaborate cross-functionally with sales, product development, and other teams to ensure alignment and support for business goals.
• Represent the company at industry events, conferences, and networking opportunities.

4.Market Analysis and Insights:

• Stay informed about industry trends, market shifts, and competitor activities to identify opportunities and potential threats.
• Gather and analyze customer feedback, market data, and insights to drive informed decision-making.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA or relevant certifications are a plus.
• Technical background in IT and Engineering products will be a plus
• Proven experience (at least 3 years) in business development, marketing, or a related role,
• Strong understanding of marketing principles, strategies, and tactics.
• Excellent communication, negotiation, and interpersonal skills.
• English and Arabic proficiency.
• Ability to work effectively in a team and independently, with strong problem-solving abilities.