Job Title: Area Manager – Fashion & Footwear Brands

Location: Bahrain

Job Overview: As an Area Manager for our Fashion & Footwear Brands, you will be responsible for overseeing and managing the operations, sales, and performance of multiple retail stores within a designated region. You will lead and support store managers and their teams to achieve sales targets, uphold brand standards, and provide a superior customer experience. The role requires a proactive, strategic, and results-driven approach to ensure the success of each store while promoting the brand’s growth in the market.

Key Responsibilities:

Store Operations Management:

• Oversee daily operations of all stores within the designated area.
• Ensure stores are running efficiently and in line with company standards and policies.
• Maintain high standards of visual merchandising and store presentation.
• Monitor and manage store stock levels to optimize inventory and minimize losses.
• Ensure proper store maintenance and adherence to health and safety regulations.

Sales & Performance Management:

• Drive sales performance across the stores within your area.
• Analyze store sales data and implement strategies to improve sales and profitability.
• Set and monitor performance goals for store managers and sales teams.
• Conduct regular store visits to assess performance and provide feedback.
• Implement promotional and marketing strategies to increase footfall and conversion rates.

Team Leadership & Development:

• Lead, motivate, and develop a team of store managers and staff.
• Provide training, coaching, and mentoring to ensure high levels of staff performance and engagement.
• Foster a positive and collaborative team environment.
• Assist in recruitment and onboarding for store-level staff.

Customer Experience & Brand Representation:

• Ensure exceptional customer service is delivered consistently in all stores.
• Act as the brand ambassador, promoting the fashion and footwear brand’s values, culture, and reputation.
• Address customer concerns and escalations promptly and professionally.
• Ensure staff are knowledgeable about the latest products, trends, and promotions.

Financial Management:

• Oversee and control budgets and expenses to ensure profitability for each store.
• Ensure all stores within the area are meeting financial targets, including sales, margins, and cost control.
• Prepare and analyze sales reports, customer feedback, and other key performance indicators (KPIs) to inform decisions.

Market & Competitor Analysis:

• Conduct regular market research to identify trends, competitor activity, and customer needs.
• Adapt strategies to maintain competitive advantage in the fashion and footwear market.
• Keep up-to-date with industry trends and introduce new ideas to drive growth.

1. Collaboration with Senior Management:

• Provide regular updates and reports to senior management regarding store performance, team progress, and challenges.
• Collaborate with marketing, supply chain, and HR teams to ensure smooth operations and the implementation of strategic initiatives.

Qualifications and Skills:

• Proven experience as an Area Manager, District Manager, or similar role within retail, preferably in fashion or footwear.
• Strong leadership and team management skills, with the ability to motivate and inspire a diverse team.
• Excellent sales and financial acumen, with experience in driving sales and managing budgets.
• In-depth knowledge of retail operations, customer service, and visual merchandising.
• Exceptional communication and interpersonal skills.
• Ability to adapt in a fast-paced environment and manage multiple priorities.
• Analytical mindset, with the ability to use data to drive decisions.
• A passion for fashion and footwear trends is a plus.
• Flexibility to travel within the assigned area.