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Job overview:
We are seeking a highly motivated and talented Advertising & Marketing specialist to join Lola marketing team. As a
Digital Marketing Specialist you will play a crucial role in executing advertising campaigns and developing creative strategies to drive brand awareness and increase sales. You will collaborate with cross-functional teams to ensure the successful implementation of marketing initiatives and deliver captivating content that resonates with our target audience.
Qualifications:
- Bachelor's degree in marketing, Advertising, or a related field.
- Proven work experience in advertising or a similar role.
Job Responsibilities:
- Develop and execute innovative advertising campaigns across various channels, including digital, print, and social media platforms.
- Conduct market research to identify target audience and market trends and utilize findings to inform advertising strategies.
- Collaborate with creative teams to develop visually appealing and compelling advertisements that align with the brand's image and messaging.
- Monitor and analyze the performance of advertising campaigns, measure key metrics, and provide insights to optimize future campaigns.
- Manage the advertising budget effectively and allocate resources to maximize ROI.
- Build and maintain relationships with external partners, such as media agencies, publishers, and influencers, to ensure successful collaboration on advertising campaigns.
- Stay up to date with industry trends and emerging technologies to identify new advertising opportunities and approaches.
- Establish goals and objectives to reach our customers through appropriate marketing channels (digital and traditional)
- Identify and establish partnerships and sponsorships to enhance brand visibility and reach.
Requirements:
- In-depth understanding of advertising principles and best practices.
- Familiarity with digital advertising platforms, such as Google Ads and Facebook Ads.
- Strong analytical skills and ability to interpret data to drive advertising strategies.
- Excellent communication and collaboration skills.
- Exceptional creativity and ability to develop innovative and unique advertising campaigns.
- Strong organizational and time management skills.
- Knowledge of SEO and content marketing.
Suitable candidate:
- Strong communicator
- Ability to work both independently and in a team
- Eager to learn
- Friendly and pleasant personality that is able to lead with empathy and patience
Job Type: Full-time
This job has been sourced from an external job board.
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