We are seeking a skilled and data-driven Marketing Analyst to join our dynamic marketing team. In this role, you will be responsible for leveraging data-driven insights to optimize our marketing strategies and campaigns, ultimately driving business growth.
Responsibilities:
- Proficiently use data analytics tools and platforms (e.g., Google Analytics, Google Ads, Facebook Meta) to collect, analyze, and interpret complex marketing data.
- Expertly manipulate and analyze data using advanced tools and techniques to uncover meaningful insights.
- Demonstrate strong quantitative and statistical analysis capabilities to identify patterns, trends, and opportunities within the data.
- Utilize data visualization techniques and tools to effectively communicate findings and recommendations to stakeholders.
- Apply your understanding of digital marketing concepts and channels (e.g., SEO, SEM, social media, email marketing) to inform strategic decision-making.
- Leverage your hands-on experience with marketing automation and customer relationship management (CRM) platforms to enhance customer engagement and retention.
- Translate data-driven insights into actionable marketing strategies and recommendations that drive business impact.
- Exhibit critical thinking and problem-solving skills to diagnose issues and propose data-driven solutions.
- Maintain familiarity with marketing performance measurement and key performance indicators (KPIs) to track and report on campaign success.
- Communicate findings and recommendations effectively, both in written and verbal forms, to stakeholders at all levels.
- Collaborate cross-functionally with marketing, sales, and other teams to align on strategic priorities and execute marketing initiatives.
- Demonstrate a customer-centric mindset to understand and address the needs of internal and external clients.
- Stay up-to-date with the latest marketing trends and technologies, adapting to changing business requirements and best practices.
Qualifications:
- Bachelor's degree in Marketing, Data Analytics, or a related field 1-2 years of experience in digital marketing or data analysis.
- Proficient in data analytics tools and platforms (e.g., Google Analytics, Google Ads, Facebook Meta)
- Strong quantitative and statistical analysis skills
- Familiarity with data visualization techniques and tools
- Understanding of digital marketing concepts and channels Experience with marketing automation and CRM platforms
- Excellent written and verbal communication skills
- Critical thinking and problem-solving abilities
- Customer-centric mindset and cross-functional collaboration skills
- Continuous learning mindset and adaptability to changing requirements
Job Types: Full-time, Permanent
This job has been sourced from an external job board.
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