Job Description

Roles & Responsibilities

Key Responsibilities

• Campaigns & Seasonal Calendar

  • Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back-to-School, National Days, sports moments, etc.) with clear hypotheses, budgets, and ROI targets.

  • Build campaign playbooks and A/B tests (offers, creatives, channels, landing flows) to improve conversion and basket size.

• ROI & Performance Management

  • Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for ROAS, CAC, LTV, payback period, and voucher efficiency.

  • Implement rigorous post-mortems and incrementality measurement (geo-tests, holdouts).

• Customer Segmentation

  • Define actionable segments (new, dormant, high-value, category explorers, QC-first, etc.) and design journeys to improve activation, frequency, and retention.

  • Partner with Analytics to build cohorts and propensity models for upsell/cross-sell (e.g., Food QC).

• CRM / Lifecycle Marketing

  • Own CRM strategy and execution (push, in-app, email, SMS, WhatsApp), including journey orchestration, triggers, and personalization.

  • Manage creative/offer testing and guardrails (fatigue, opt-outs, send time).

• MAU Growth & User Acquisition

  • Scale app installs and re-installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM/app stores, affiliates, and partnerships.

  • Align paid with ASO and on-site conversion optimizations to lift install-to-order rates.

• Demand Generation

  • Launch category and merchant-led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV.

  • Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply and last-mile readiness.

• Team Leadership

  • Lead, coach, and develop 2 Senior Specialists.

• Compliance & Brand

  • Ensure data privacy, consent management, and anti-spam compliance; uphold brand guidelines and safety standards.

Desired Candidate Profile

Qualifications

• 5 8 years in growth/performance marketing or CRM/lifecycle for a consumer app/marketplace (food delivery, q-commerce, ride-hailing, or e-commerce preferred).
• Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes.
• Experience building and leading small, high-impact teams.
• Experience in MENA region