Job Description

Roles & Responsibilities

Job Description Role Summary Own and accelerate growth for talabat Bahrain across Food (Restaurants) and Q-Commerce (QC) by driving ROI-positive campaigns, an always-on seasonal calendar, and best-in-class lifecycle marketing. You ll grow MAU, acquire and reactivate users, and generate demand through sharp customer segmentation, data-driven CRM, and performance marketing while coaching a high-performing team. Key Responsibilities Campaigns & Seasonal Calendar Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back-to-School, National Days, sports moments, etc.) with clear hypotheses, budgets, and ROI targets. Build campaign playbooks and A/B tests (offers, creatives, channels, landing flows) to improve conversion and basket size. ROI & Performance Management Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for ROAS, CAC, LTV, payback period, and voucher efficiency. Implement rigorous post-mortems and incrementality measurement (geo-tests, holdouts). Customer Segmentation Define actionable segments (new, dormant, high-value, category explorers, QC-first, etc.) and design journeys to improve activation, frequency, and retention. Partner with Analytics to build cohorts and propensity models for upsell/cross-sell (e.g., Food QC). CRM / Lifecycle Marketing Own CRM strategy and execution (push, in-app, email, SMS, WhatsApp), including journey orchestration, triggers, and personalization. Manage creative/offer testing and guardrails (fatigue, opt-outs, send time). MAU Growth & User Acquisition Scale app installs and re-installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM/app stores, affiliates, and partnerships. Align paid with ASO and on-site conversion optimizations to lift install-to-order rates. Demand Generation Launch category and merchant-led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV. Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply and last-mile readiness. Team Leadership Lead, coach, and develop 2 Senior Specialists. Compliance & Brand Ensure data privacy, consent management, and anti-spam compliance; uphold brand guidelines and safety standards. Success Metrics (KPIs) MAU growth and orders per MAU New user and reactivation volume; CAC & CAC payback Retention & frequency (D7/D30 reorder rate, cohort survival) ROAS/ROI by channel and campaign; voucher efficiency CRM open/CTR, conversion, churn/opt-out rate, uplift vs. control GMV, AOV, and category mix (Food vs. QC) Attribution & tracking health (match rates, data completeness)

Desired Candidate Profile

Qualifications 5 8 years in growth/performance marketing or CRM/lifecycle for a consumer app/marketplace (food delivery, q-commerce, ride-hailing, or e-commerce preferred). Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes. Experience building and leading small, high-impact teams. Experience in MENA region Skills & Tools Strong quantitative skills; comfortable with funnel analytics, cohorting, and experimentation. Hands-on with mobile attribution (AppsFlyer/Adjust), analytics (Firebase, GA4, Amplitude/Looker/Tableau; basic SQL a plus). CRM platforms (e.g., Braze/Iterable/Leanplum) and journey orchestration. Performance channels: Google UAC, Meta, TikTok, Snap, OEM. Excellent brief writing, creative testing, and stakeholder management