• Build, plan and implement the overall digital marketing strategy.

• Stay up to date with the latest technology and best practices.

• Manage all digital marketing channels.

• Measure ROI and KPIs.

• Prepare and manage a digital marketing budget.

• Oversee all the company’s social media accounts and manage all social media marketing campaigns.

• Manage and improve online content, considering SEO and Google analytics.

• Build an inbound marketing plan.

• Forecast sales performance trends.

• Motivate the digital marketing team to achieve goals. 

• Monitor competition and provide suggestions for improvement

• Work with the sales and marketing team to plan and develop digital media in order to improve quality and traffic acquisition.

• Research market in order to discover new trends and technologies.

• Analyze various data in order to deliver data driven strategies to deliver top performance and achieve KPI’s and objectives.

• Oversee or directly manage digital marketing channels across PPC, SEO and Display, affiliates and email marketing and social media.

• To follow other tasks as assigned from time to time. 

Skills

• Marketing analytics
• Social media marketing
• Creative problem solving
• Project leadership
• Know how to target customers
• Using diffrent marketing tools