The Client

We are representing a leading FMCG brand that specialises in the food and beverage sector. With a strong legacy and an ambitious vision for growth, the company is expanding its footprint in the Middle East. They are seeking a seasoned Trade Marketing Manager to help drive their market presence and execute high-impact strategies in Bahrain & Asia.

The Role

This is an exciting opportunity to take charge of trade marketing operations for a well-known FMCG brand. As a Trade Marketing Manager, you will be responsible for developing and executing strategies that enhance visibility, drive sales, and strengthen partnerships with key retail and distribution channels. If you come from the food & beverage industry and thrive in dynamic, high-growth environments, this role offers the perfect platform for you to make a tangible impact.

• Develop and implement trade marketing strategies that align with business objectives and cater to the unique dynamics of the Middle Eastern & Asian markets.
• Collaborate with sales and marketing teams to design impactful in-store campaigns and promotional activities.
• Manage trade budgets effectively to optimise return on investment and ensure alignment with business priorities.
• Analyse market trends, consumer insights, and competitor activities to inform strategic decisions.
• Build and maintain strong relationships with distributors, retailers, and channel partners to drive brand visibility and market penetration.
• Monitor and evaluate the effectiveness of trade marketing initiatives, making adjustments as needed to maximise results.
• Lead category management projects, ensuring optimal shelf space and product placement in retail environments.
• Partner with cross-functional teams to introduce new products and ensure seamless market launches.

The Ideal Candidate

• Must have 7+ years of experience in trade marketing within the food & beverage FMCG sector.
• Proven ability to navigate the Middle Eastern and Asian markets with cultural and commercial understanding.
• Must be fluent in both English and Hindi to effectively communicate across diverse stakeholders.
• Strong analytical skills with a data-driven approach to decision-making.
• Exceptional relationship-building skills and the ability to influence at multiple organisational levels.
• Entrepreneurial mindset with the ability to adapt and thrive in a fast-paced, evolving environment.
• Must be ready to relocate to the Middle East to be at the heart of the business operations.

If you are looking to advance your career in a role that combines strategic thinking and execution, we’d love to hear from you!