Key Responsibilities:

• Marketing Strategy & Execution:
• Develop and implement comprehensive marketing strategies to promote training programs and services.
• Conduct market research to identify trends, competitor activities, and customer needs.
• Plan and execute targeted marketing campaigns across multiple channels.
• Digital Marketing:
• Manage and optimize online marketing channels, including social media, email campaigns, SEO/SEM, and website content.
• Track and analyze digital marketing performance metrics to measure campaign effectiveness.
• Content Creation:
• Create and oversee engaging and impactful marketing materials, including brochures, videos, and presentations.
• Develop content tailored to specific audiences to drive engagement and conversions.
• Brand Development:
• Ensure consistent brand messaging across all platforms and marketing efforts.
• Enhance brand presence and recognition within the training and education industry.
• Event Management:
• Organize and manage promotional events, workshops, and seminars.
• Represent the company at industry events, conferences, and client meetings.
• Client Engagement:
• Build and maintain strong relationships with current and potential clients.
• Collaborate with internal teams to align marketing initiatives with business objectives.

Skills

Qualifications and Skills:

• Experience: At least 5 years of experience in marketing, with a focus on digital marketing.
• Experience in the training or education industry is an advantage.
• Language: Bilingual in Arabic and English, with excellent communication skills in both languages.
• Technical Skills: Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and social media management tools.
• Travel: Willingness to travel locally and internationally as required.
• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Soft Skills: Strong interpersonal skills, creativity, and a results-driven mindset.