Responsibilities

●Own the marketing stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities, including the evaluation, vendor relationships, and implementation of any new and existing technology.

●Oversee all commercialization activities

●Implement and follow Marketing Strategy according to STRAP/ AOP and Archetypes

●Harmonica/Plutus

●Implement Marketing Plan and measure ROI

●Regulatory compliance of the portfolio

●Align closely with our revenue operations and business systems teams to ensure continuity and consistency across all of our go-to-market systems

RequirementsMarketing Campaign Management:●Develop and execute end-to-end marketing campaigns, including defining target audience, messaging, content creation, and distribution channels.●Collaborate with content and design teams to create compelling assets tailored needs and pain points.●Deliver Marketing Activity PlanMarketing Strategy:●Deliver and support the Marketing Strategy through country STRAP-and monitor market dynamics of the countryMarketing Technology Utilization:●Manage and optimize marketing automation platforms (e.g.,Hubspot) to facilitate lead nurturing, scoring, and conversion.●Oversee CRM systems (e.g., Salesforce) to track leads, opportunities, and customer interactions.●Leverage marketing technologies to implement personalized and data-driven marketing strategies.Data Analysis and Reporting:●Utilize advanced analytics tools to assess the effectiveness of marketing initiatives, analyzing metrics such as lead quality, conversion rates, and pipeline contribution.●Generate reports and dashboards to provide actionable insights to both marketing and sales teams.●Collaborate with sales operations to ensure accurate data tracking and reporting across systems.Process/Portfolio Optimization and Workflow Enhancement:●Identify opportunities to streamline marketing processes, from lead acquisition to conversion.●Implement and improve workflows, ensuring that lead handoffs between marketing and sales are seamless and effective.●Collaborate with teams to maintain a unified approach in customer engagement strategies.●Support Regional projects like Plutus, HarmonicaAccount-Based Marketing (ABM):●Collaborate with sales teams to develop and execute targeted account-based marketing campaigns.●Utilize data-driven insights to personalize marketing efforts for specific high-value accounts.●Monitor and report on the effectiveness of ABM campaigns in driving engagement and revenue.Sales Alignment and Collaboration:●Maintain a close working relationship with sales teams to ensure alignment on lead qualification criteria, nurturing strategies, and campaign objectives.●Facilitate regular communication between marketing and sales to optimize lead handoffs and improve overall lead-to-revenue conversion.