Digital Marketing Executive - Career Maker

A Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company's brand, products, or services. This role requires a blend of creativity and analytical skills to drive online traffic, generate leads, and increase sales through various digital marketing channels.

Key Responsibilities:

  • Campaign Development and Management:
  • Plan and execute digital marketing campaigns across various channels such as SEO/SEM, email, social media, and display advertising.
  • Create and optimize content for the website and social networking accounts including Facebook, Twitter, LinkedIn, Instagram, and others.
  • SEO and SEM:
  • Conduct keyword research and web statistics reporting.
  • Improve the company's organic search rankings and manage pay-per-click (PPC) campaigns.
  • Content Creation and Management:
  • Develop engaging and creative content for various digital platforms.
  • Manage the company's website content and ensure it is up to date and optimized for search engines.
  • Social Media Management:
  • Manage social media channels, including content creation, scheduling posts, and engaging with the audience.
  • Analyze and report on social media performance and suggest improvements.
  • Email Marketing:
  • Develop and execute email marketing campaigns to nurture leads and engage existing customers.
  • Create compelling email content and manage the email database for targeted campaigns.
  • Analytics and Reporting:
  • Monitor and analyze website traffic and online campaign performance using tools such as Google Analytics.
  • Prepare detailed reports on campaign performance and ROI, and provide insights for improvement.
  • Collaboration and Coordination:
  • Work with internal teams to brainstorm new and innovative growth strategies.
  • Coordinate with designers and developers to create digital content and ensure a seamless user experience.
  • Market Research and Trends:
  • Stay up to date with the latest digital marketing trends and best practices.
  • Conduct market research and competitor analysis to identify opportunities for growth.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Experience: 2-3 years of experience in digital marketing or a related role.
  • Skills:
  • Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
  • Strong understanding of SEO and SEM techniques.
  • Excellent written and verbal communication skills.
  • Creativity and problem-solving abilities.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Knowledge of HTML, CSS, and content management systems (CMS) is a plus.

Job Type: Full-time

This job has been sourced from an external job board.

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Post date: 3 September 2024
Publisher: LinkedIn
Post date: 3 September 2024
Publisher: LinkedIn