• Build, plan and implement the overall digital marketing strategy.
• Stay up to date with the latest technology and best practices.
• Manage all digital marketing channels.
• Measure ROI and KPIs.
• Prepare and manage a digital marketing budget.
• Oversee all the company’s social media accounts and manage all social media marketing campaigns.
• Manage and improve online content, considering SEO and Google analytics.
• Build an inbound marketing plan.
• Forecast sales performance trends.
• Motivate the digital marketing team to achieve goals.
• Monitor competition and provide suggestions for improvement
• Work with the sales and marketing team to plan and develop digital media in order to improve quality and traffic acquisition.
• Research market in order to discover new trends and technologies.
• Analyze various data in order to deliver data driven strategies to deliver top performance and achieve KPI’s and objectives.
• Oversee or directly manage digital marketing channels across PPC, SEO and Display, affiliates and email marketing and social media.
• To follow other tasks as assigned from time to time.
Skills
- Marketing analytics
- Social media marketing
- Creative problem solving
- Project leadership
- Know how to target customers
- Using diffrent marketing tools