• Direct, manage and develop the marketing team.
• Study relevant marketing techniques and analyze industry trends for planning new promotional tactics.
• Find appropriate marketing channels to promote the company's products through in-depth market research.
• Discuss vital stages of product and service development from initial design to final launch, understanding the end requirement.

Skills

Key Responsibilities:

1. Strategic Planning & Campaign Management:

• Develop and execute comprehensive marketing strategies to promote new and existing automotive products.
• Create and implement integrated marketing campaigns, including digital, print, events, and social media.
• Manage the development of marketing materials such as brochures, ads, and digital content in line with the brand’s vision and objectives.

1. Brand Positioning & Awareness:

• Develop and maintain the company’s brand identity across all marketing channels.
• Conduct market research to understand customer needs, trends, and competitive landscape to refine marketing strategies.
• Oversee advertising efforts to ensure brand consistency and maximum visibility in the market.

1. Digital Marketing & Online Presence:

• Drive digital marketing efforts, including SEO, SEM, email marketing, and social media to generate leads and drive sales.
• Optimize website and online content for improved user experience and search rankings.
• Analyze digital performance data to adjust campaigns and strategies.

1. Product Launches:

• Coordinate the marketing efforts for new product introductions, including promotions, events, and content creation.
• Collaborate with product development and sales teams to ensure product features are communicated effectively to target audiences.

1. Budget & ROI Management:

• Develop and manage the marketing budget to ensure efficient allocation of resources.
• Monitor the effectiveness of marketing campaigns and assess return on investment (ROI).
• Continuously optimize marketing spend to maximize campaign performance.

1. Team Leadership & Collaboration:

• Lead, motivate, and mentor a marketing team, fostering a collaborative environment.
• Collaborate with internal departments such as Sales, Product Development, and Customer Service to ensure cohesive marketing efforts.
• Build strong relationships with external vendors and agencies to execute marketing strategies.

1. Event & Trade Show Management:

• Plan and execute automotive events, trade shows, and exhibitions to showcase products and engage with potential customers.
• Coordinate logistics, marketing materials, and promotional activities for events.