Responsibilities:

- Develop and execute strategic marketing plans to drive brand awareness and lead generation.

- Conduct market research to identify trends, opportunities, and competitive insights.

- Create and manage engaging content for various marketing channels, including social media, email, and website.

- Collaborate with internal teams to ensure marketing efforts are aligned with overall business goals.

- Analyze campaign performance metrics and optimize strategies for maximum effectiveness.

- Stay up-to-date with industry trends and best practices to enhance marketing efforts.

Qualifications:

- Bachelor's degree in Marketing, Communications, or related field.

- Proven experience in digital marketing, with a strong understanding of various channels and tactics.

- Excellent communication and writing skills.

- Strong analytical skills with the ability to interpret data and make strategic recommendations.

- Creative thinker with the ability to generate innovative ideas.

- Proficiency in marketing tools and platforms such as Google Analytics, social media management tools, and email marketing software.

- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

• - Team player with a collaborative mindset and strong interpersonal skills.