Overview of the role

The Assistant Store Manager (ASM) is responsible for assisting the store manager in planning, controlling, and directing their store team to achieve highest level of customer service standards and in-store execution to deliver sustainable sales and profitable targets. ASM requires strong communication, interpersonal abilities to inspire exemplary customer service and analyze sales data to meet business targets.

What you will do

Profit Financial

• Leads, evaluates, and guides sales performance at store level, suggesting strategies to meet sales targets.
• Facilitates monthly category sales meetings, updating staff on performance and suggesting improvement plans.
• Executes strategies, ensuring full program implementation for exclusive products to meet sales goals, providing feedback on promotional effectiveness.
• Initiates expense optimization plans and recommends measures to control store expenses.
• Maintains shrinkage below tolerance levels by monitoring retail standards daily.
• Compliance (store level) Drives, monitors and reviews sales performance & recommends action plans to deliver agreed sales budget 

Commercial 

• Oversees display implementation and timely restocking, ensuring availability.
• Manages accurate inventory adjustments (GAP, Cycle Counts), adhering to service standards. 
• Ensures customer satisfaction surpasses expectations, handling queries and complaints professionally.
• Promotes loyalty programs, driving transaction participation. 
• Implements selling techniques to achieve conversion rates, communicates promotions regularly.
• Validates proper execution of promotional activities and store initiatives. 

Process 

• Support store manager with trying to keep the policies, brand standards, grooming guidelines and internal control procedures are communicated and implemented as per SOP.
• Assisting store manager with Demonstrating strong analytical skills and understanding of the system and reporting 
• Support store manager with Monitoring store controllable expenses, supervise loss, asset protection and risk management and be accountable for inventory management 
• Liaising with mall management, store documentation as appropriate (daily reports, banking, refunds, exchanges, etc)  

People 

• Assisting with Planning and monitoring Personal Development Plans In role development interventions. 
• Reviews and discusses performance appraisal and personal plans of direct reports. 
• Implements action plans for employee engagements 

Skills

Required skills to be successful

Good knowledge of the beauty industry and trends Retail operational skills (stock, VM, systems, cash…) Computer skills 

Management skills and people development

Empathy Customer service and results oriented Leadership and problem-solving skills 

Excellent relationship skills 

Integrity and trust dealing with ambiguity 

Proactive with good team spirit and able to take initiatives

What equips you for the role

Education: Bachelor degree 

Minimum Experience and Knowledge: Min 2+ years of experience in retail and team management in the beauty sector