We are Looking for a talented App Marketing specialist, who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers. The primary responsibility of an App Marketing specialist is to develop, implement, and oversee marketing strategies that promote the App in the digital realm. This involves a deep understanding of different digital marketing channels such as SEO, social media marketing, email marketing, content marketing, and digital advertising.
Responsibilities
- Establish, implement, and measure the effectiveness of advertising initiatives to drive the adoption and engagement of our mobile app.
- Responsible for managing online advertising and display campaigns
- Planned, executed, and managed the daily content of various channels, including social media, mobile apps videos, etc.
- Creating strategies for generating bold and innovative ideas for growth via paid channels.
- managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data, and solving problems).
- Responsible for tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment.
- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
- Identify and manage new and existing content providers.
- Responsible for new customer acquisition via our mobile app.
Qualifications
- Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc.
- Worked on Google Analytics, Appsflyer, Clevertap, and other popular tools for mobile attribution, acquisition, and re-engagement.
- Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.
- Should understand the concepts of the Lifetime value of a user (LTV) and its application.
- Must have experience in delivering customer acquisition growth and optimization across key metrics.
- At least 2+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management.
- Data-driven mindset with excellent analytical and problem-solving skills.
Join our team as an App Marketing specialist and play a vital role in representing our mobile application to the world. Apply your expertise and contribute to delivering exceptional digital presents for our app.
Job Types: Full-time, New grad
Pay: Up to BD700.000 per month
This job has been sourced from an external job board.
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