The mission of the Email Coordinator, Lifecycle Marketing is to provide day-to-day operational support and project management.
This role combines a firm knowledge of the tactical production side of Email & SMS Marketing and an understanding of a brand’s business to provide support on deadline execution, and communication across multiple channels, and to ensure the execution of a successful Lifecycle Marketing program.
Key Responsibilities:
Campaign Development and Execution
Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
Collaborate with creative and content teams to develop compelling and engaging messaging that aligns with brand voice.
Segmentation and Personalization
Data Analysis and Reporting
Lifecycle Marketing Strategy
Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
Identify opportunities for targeted campaigns at different stages of the customer journey.
Testing and Optimization:
Implement A/B testing to improve campaign performance.
Continuously optimize messaging, targeting, and timing to maximize results.
Compliance and Best Practices:
Qualifications:
2+ years of relevant experience
Must have experience with Klayvio (non-negotiable). Experience with Braze/Iterable is a plus, as is experience with Attentive and/or Postscript
Familiarity with Google Analytics or similar analytics tools
Knowledge of HTML and CSS for email marketing is a plus
Strong analytical and critical thinking skills
Strong project management skills, organizational skills, and a keen attention to detail
Application Process:To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.
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