Job Description

As the Food and Beverage
Marketing Manager, you are encouraged to be curious, innovative, and passionate
in all that you do. You will have the opportunity to collaborate across
multiple disciplines, including station and onboard operations, food and beverage
operations, creative team, and retail partners.  You will partner closely
with the marketing team members and sales team to generate new opportunities,
drive revenue, and evolve the brand positioning for the food and beverage
outlets within our stations and community. You will create and execute annual
marketing plans and translate those into integrated campaigns and activation
across PR, influencers, digital, partnerships, and other key channels. If you
are a motivated, outgoing, and creative self-starter who enjoys a fast-paced
entrepreneurial environment, this is the job for you! 

Job Requirements

Essential
Functions: 

• Lead marketing activities for all our 12 outlets;
  
• Responsible to guide and lead the marketing team.
  
• Implement on property marketing programs with F&B Manager to create greater awareness of all on property outlets to drive greater penetration of that audience
  
• Conduct ongoing meetings with the Station Operations team to collaborate on ideas, programming, and partner activations.
  
• Support the Station Managers and Assistant Station managers for activations, special events, merchandise, and holiday promotions
  
• Work with Creative Department to create and print menus, signage, campaigns, and other collateral as they are needed and updated
  
• Partner with Marketing Coordinators and CRM Manager to develop and implement marketing efforts across various marketing channels (social media, in station network, email, website)
  
• Perform weekly analysis of sales revenue to maintain an understanding of business drivers and consumer wants/needs
  
• Collaborate with the operations, sales, and marketing teams to curate food and beverage offerings and experiences that will generate buzz and drive sales
  
• Work alongside the Director of F&B and Director of Stations to set and track goals and ROI for promotions, specials, events, and marketing campaigns
  

Qualifications: 

• Bachelor's Degree in marketing or related field or equivalent and at least 4 years of experience
  
• Must have flexible work hours that may include evenings, weekends, and holidays
  
• Work effectively in a fast-paced environment and consistently demonstrate a high level of organizational skill
  
• Proven leadership skills: ability to articulate a point of view and defend it, ability to influence without authority, ability to find creative solutions and sort through challenges to achieve 
  
• Understanding of digital ecosystem (website, social media, email campaigns, advertisements, press release, content creation and SMS/Push) 
  
• Problem solving, strategic planning, reasoning, motivating, and organizational abilities are used often
  
• Ability to build and maintain relationships and work effectively as part of a creative team