Role Purpose: Own the commercial strategy and drive total revenue (rooms, F&B, events, spa) through strong sales leadership and modern marketing execution.
Key Responsibilities:- Develop and execute annual commercial plan: targets by segment (corporate, leisure, groups, MICE, OTA).- Lead sales and marketing teams: set KPIs, coach performance, manage incentives and training.- Own market share and revenue targets, working closely with Revenue Management on rate, mix and channel strategy.- Oversee hotel marketing: brand website, SEO/SEM, social media, email, PR, influencers and campaign calendar.- Build and maintain top-tier relationships with corporate accounts, travel agencies, DMCs and key group clients.- Analyze STR reports, OTA performance and competitor activities to adjust strategy.- Align with F&B, Events and Spa on promotional packages to drive ancillary revenue.- Develop and manage sales & marketing budget; optimize ROI per campaign and channel.
Candidate Profile:- 8-12 years hospitality sales experience; 3-5 years as DOSM/Director in a full-service or 5 star hotel.- Strong GCC market exposure and proven network with corporate and leisure buyers.- Experience leading both sales and marketing under one umbrella, with digital focus.
Skills & Competencies:- Strategic commercial thinking and data-driven decision making.- Leadership, negotiation, key-account management.- Strong understanding of revenue management, distribution and online marketing.