Position objective<\/h4>\n

The position is responsible for:<\/strong>
\n- Increasing business revenues
\n- Developing, implementing, and maintaining standard operating procedures required as per retail standards across stores to drive the business and gain customer satisfaction
\n- Overseeing the recruiting, hiring, and training needs of the store, and efficient decision making to enhance the overall performance of the store
\n- Representing the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience
\n- Providing leadership and support to all the employees<\/p>\n\n

Key responsibilities<\/h4>\n\n

Sales and profitability<\/h4>\n

\n
• Achieve quantitative measures of performance in the following areas: units per transaction, average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage<\/li>\n
• Set store sales targets to maximize sales and profitability<\/li>\n
• Guide area managers and store managers to maximize productivity in stores through effective utilization of available resources<\/li>\n
• Effective management of operational costs, including reduction in operational costs by automation<\/li>\n
• Adhere to and enforce company SOP, policies, and procedures; loss prevention audit guidelines in all the stores. Also monitor measures to ensure compliance by all employees<\/li>\n
• Oversee the implementation and execution of the visual merchandising guidelines to be followed at all stores at all times<\/li>\n
• Recruit and train staff on sales techniques, customer service, teamwork, and other etiquettes as per company and brand requirements<\/li>\n
• Evaluate employee performance annually and promote open lines of communication through coaching and motivation<\/li>\n
• Interpret and make decisions on operations and visual standards based on store and client\u2019s needs<\/li>\n<\/ul>\n\n

  Employee development<\/h4>\n

  \n
  • Identify store training and development needs in conjunction with the brand general manager and training department<\/li>\n
  • Formulate a succession plan in conjunction with the brand general manager<\/li>\n
  • Set KPIs and KRAs for direct subordinates and conduct performance appraisal and feedback<\/li>\n
  • Participate in the selection and recruitment of operational staff when required<\/li>\n
  • Ensure technical and behavioral proficiency of staff through appropriate learning and development initiatives<\/li>\n<\/ul>\n\n

    Communication<\/h4>\n

    \n
    • Conduct regional sales and operations meetings on a regular basis<\/li>\n
    • Provide frequent feedback to area managers and store managers on their performance in relation to company performance<\/li>\n
    • Ensure brand participation in loyalty program \u2018Club Apparel\u2019<\/li>\n
    • Hold weekly meetings with GM and senior management to discuss business plan vs. achievements and improvement areas<\/li>\n<\/ul>\n\n

      Stock management<\/h4>\n

      \n
      • Monitor store inventory in consultation with brand general manager and brand managers<\/li>\n
      • Promote a proactive relationship between GM, area manager, brand manager, store manager, and buyers\/planners to maximize sales<\/li>\n
      • Monitor slow-moving and outdated stock in consultation with brand managers<\/li>\n
      • Ensure stock security measures are effectively managed by store managers<\/li>\n<\/ul>\n\n

        Store design and projects management<\/h4>\n

        \n
        • Participate in the design and layout process of new store projects<\/li>\n
        • Design a \"New Store Schedule\" prior to commencement of the design process<\/li>\n
        • Provide guidance to concept architect during the design and implementation process<\/li>\n
        • Conduct regular project update meetings with the projects team<\/li>\n
        • Provide guidance and support to territory during set-up and merchandising phases<\/li>\n<\/ul>\n\n

          Miscellaneous<\/h4>\n

          \n
          • Ensure enhanced brand visibility and provide inputs for marketing and brand awareness<\/li>\n
          • Handle legal responsibilities related to store management, store opening, and planning<\/li>\n<\/ul><\/p>

            <\/p>