Social Media Specialist


Yolo Digital Marketing is a Bahraini-based company that focus on digital marketing, our organization have helped customers and partners building and assisting businesses through our marketing services over a long term with results by digitally transforming workflows – thereby improving the client’s products and services.
Yolo Digital Marketing is currently searching for an Social Media Specialist to join our team and lead the marketing activities.
The Social Media role determines the presence of creativity to work as a member of the creative and social media team.

About the job

The ideal candidate should be a highly motivated, creative person with experience and a passion for engaging with current and future customers.
The ultimate goal is to turn fans into customers.


The required job role focuses on creating visuals and publishing content on all social media platforms, including TikTok, Twitter, and Instagram to help the marketing department to reach the desired goals through the effective use of tools to grow an audience, build brand awareness, and ultimately, boost sales.
Also oversees site metrics, interacts with readers, and is responsible for creative design.

He or she will have to take on the role of interactions with the public through implementing content strategies on social media platforms, including analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.


Duties will include planning, implementing, and maintaining a social media presence that ensures a high level of web traffic and customer engagement. The ideal candidate is someone who stays up to date with the latest digital technologies and social media trends. He or she needs to have excellent communication skills and be able to articulate the company’s views creatively.

Responsibilities


Plan and manage the various social media platforms.
Plan and manage the creation of relevant and engaging digital content for publishing into various digital platforms
Design and supervise all aspects of the Social Media platforms 
Produce, edit, distribute and share engaging content on a regular basis (e.g. original text, photos, and videos)
Interact with fans and followers, reply to queries promptly, and monitor customer feedback
Create and implement social media strategy to align with business goals
Excellent knowledge of Tick Tock, Snapchat, Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Generate impactful and meaningful content on all social media platforms. It encompasses areas such as writing and editing social media posts, growing customer engagement, and supporting campaigns team
Lead and promote social influencer programs, while regularly attending social influencer events
Keep updated on the best practices and emerging trends in social media
Prepare periodical reports on social media marketing efforts for the Digital Marketing Lead
Set definite objectives and report on social media Return on Investment (ROI)
Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge
investigate and determine clients wants and needs
Plan and manage digital strategies for clients and work towards defined goals
Present and consult clients on social media and digital marketing strategies
Define SMART KPIs and metrics to track for each client
Prepare client proposals & present reports on clients’ progress
Experience with doing audience and buyer persona research
Good understanding of social media KPIs

Qualifications

Proficiency in many social media platforms
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Bachelor’s degree in journalism, communications, marketing, or a related field.
3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
Excellent written and verbal communication skills (Arabic - English) and must have a thorough understanding of social media management and strategy.
Experience using various analytics software.
Working knowledge of HTML and CSS.
Multi-tasking and time-management skills, with the ability to prioritize tasks.
Ability to work in a fast-paced, high-pressure environment